Have you ever bought a product on Amazon that had no reviews or a very low rating? Most Amazon buyers haven't.

Just like price or images, reviews are one of the main elements influencing conversion on product sheets. Many Amazon shoppers choose products that have many good reviews. It's a way of reassuring themselves about the quality of the product and reinforcing their purchasing decision.

Nevertheless, even if it's one of the essential aspects of conversion, generating reviews for a new product is still a complicated business. In this article, we'll explore how to generate reviews quickly, and how to maintain a good rating over time.

1- What is a review?

You're bound to have seen them when you visit Amazon, but reviews are symbolized by the little stars under or next to your product. Very important for the platform, they are as much in evidence as the product image or title. 

From 1 to 5, they reflect buyers' opinions of your product. The more positive ratings you have, the more likely you are to generate clicks and conversions on your product page. Conversely, the fewer positive reviews you have, or reviews at all, the harder it may be to convince Amazon buyers.

Indeed, reviews are one of the main criteria Amazon users look at before buying a product. It is therefore imperative to obtain them quickly to increase sales velocity, but not only that.

2- Why are reviews essential on Amazon?

Much more than just a note, reviews are vitally important for a number of reasons. They allow you to:

• Reinforce your product's credibility,
• Inform customers and support them in their purchasing decision,
• Improve your organic referencing and the visibility of your product.

All these reasons make reviews an element not to be taken lightly. They represent real levers for generating sales on your account, and therefore long-term growth. 

3- How can I generate reviews quickly?

Unfortunately, even if we recognize the importance of reviews, a new product often struggles to generate them in the early stages. Here are several ways to get reviews quickly:

• Calling on friends and family: a simple technique, but beware: Amazon can ban your account if it detects fake reviews.
• Soliciting existing customers: you can set up an automatic e-mail module to encourage customers to leave reviews. Be careful, however, as at no point should you encourage the consumer to leave a positive review.
• Amazon Vine: a program that lets you send your products free of charge to a group of reviewers selected by Amazon to gather honest consumer opinions on your product listings.

However, while these techniques may enable you to get a few reviews quickly in the short term, you'll need to be patient to accumulate a sufficient quantity over the long term. Only time, the quality of your product and the customer service you offer will enable you to build up a large number of good reviews over time.

4- What are the best practices for maintaining a high rating?

The most important thing at the end of the day, in order to achieve high ratings and positive reviews, is to never disappoint your customers. Be transparent about product expectations and make sure your descriptions are accurate and precise. 

On the other hand, even after garnering several good reviews in the short term, the work doesn't stop there. Maintaining a high rating requires constant vigilance. Provide exemplary customer service, respond promptly to customer queries and resolve problems proactively. To do this, regularly monitor "Buyer Messages" and respond to negative reviews. Even if the product doesn't meet expectations, or if there was a problem with the order, good customer service can help improve your rating.

Conclusion

In conclusion, reviews are an essential pillar of your success on Amazon. By understanding their importance, adopting effective strategies to obtain them quickly, and following best practices to maintain a positive rating, you can maximize the positive impact on your sales and the visibility of your products on Amazon.

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Nicolas Darras

I'm Nicolas Darras, Account Manager at Les Pitchous. A graduate of ESSEC Business School, I've always had a keen interest in marketing and new technologies. With a wealth of experience in this field, I recently joined the Les Pitchous team, which offered me the opportunity to develop professionally in digital marketing.

While I'm a big fan of video games, I'm also passionate about nature and hiking. That's why, this year, I've decided to try my luck in Canada by moving to Montreal.

I can't wait to discover all that this magnificent country has to offer!