The story of 1% for the planet and Les Pitchous

1% for the planet x Les Pitchous

Since our company was founded in February 2021, Les Pitchous has been committed to doing more than just thriving as a business; we aspire to make a positive contribution to our planet. This commitment has materialized in our membership of the 1% for the Planet movement since our inception, symbolizing our dedication to the environment beyond words.

Founded by Yvon Chouinard, the visionary behind Patagonia, 1% for the Planet represents a pact between companies and individuals to donate at least 1% of their annual sales to environmental causes. Chouinard, a pioneer of sustainable entrepreneurship, launched the movement in 2002, inspired by his passion for nature and his desire to protect our world for future generations. His story is an inspiration to many, including us at Les Pitchous, demonstrating that it is possible to succeed in business while doing good.

For Les Pitchous, joining 1% for the Planet was a strong commitment to establish our corporate values.

Why did Les Pitchous join 1% for the Planet?

Our membership of 1% for the Planet reflects a profound conviction: we all have a role to play in protecting our environment. As a company, choosing to join this movement from the outset was a natural commitment, aligned with our mission to contribute to a better world. It enables us to support concrete environmental initiatives, while reinforcing our commitment to our customers and community who value sustainability. Each project we support is a step towards realizing our vision of a company that thrives in harmony with nature.

The impact on Les Pitchous

The effect of our membership of 1% for the Planet on the Les Pitchous team has been profound and multi-faceted. It has strengthened our team cohesion around a common cause, creating a sense of belonging and pride in being associated with concrete actions for the environment. It has also influenced our corporate culture, integrating sustainability into every aspect of our work, from operational decisions to long-term strategies. Employees feel motivated and inspired, knowing that their work contributes to a greater purpose than profit alone.

Why continue to support 1% for the Planet?

Against a backdrop of growing environmental crises, our commitment to 1% for the Planet is more relevant and necessary than ever. Continuing to support this movement means stepping up our efforts to tackle urgent challenges such as climate change, biodiversity loss and pollution. It's also an opportunity to set an example, to inspire other companies to make similar commitments, and to prove that economic success can go hand in hand with environmental responsibility. Les Pitchous is determined to remain at the forefront of this initiative, increasing our contribution and looking for new ways to support meaningful projects.


Our commitment to 1% for the Planet is a key component of our corporate identity. It symbolizes our unwavering commitment to the environment and our belief in the possibility of a sustainable future. By joining the ranks of those taking concrete action, we hope not only to minimize our negative impact on the planet, but also to inspire positive change within the business community. We invite others to join us in this movement, because together, we have the power to make a significant difference to our planet. At Les Pitchous, we're excited to continue this adventure and to see where our commitment will take us in the years to come.