If you are in the process of growing your business online, you are encouraged to think about integrating Amazon DSP into your strategy. (Even if you don't sell on Amazon).

Whether it's Streaming TV, Twitch, Display, Video or Audio campaigns, Amazon DSP is now a must for many brands in Canada and the US.

1. What is programmatic advertising?

Programmatic advertising is the automated buying and selling of digital advertising inventory. Amazon DSP allows you to reach new audience segments on and off Amazon.

2. Can I use Amazon DSP if I don't sell products on Amazon?

Absolutely! Amazon DSP is available to brands that sell products on Amazon and to those that do not.

3. What is the difference between Sponsored Display and Amazon DSP?

Sponsored Display is a self-service advertising product available through the Amazon Advertising Console. Amazon DSP is a solution for programmatic ad buying that includes display, video and audio ads.

4. Where will my ads be shown?

Amazon DSP allows you to run your advertising campaigns not only on Amazon but also on other websites. This allows you to interact with your consumers throughout their entire shopping journey.

5. A data-driven acquisition and branding strategy

The creation of the campaign structure is important for the sustainable growth of your business. You need to be able to analyse your campaign data properly.

6. Bonus - One last piece of advice

The mistake we see most often in some organisations is to have Amazon DSP campaigns that are run by agencies that have never sold products on Amazon. Always be wary of companies that offer a range of services on different platforms.

If you would like to know more about the possibilities that the Amazon DSP advertising solution can offer your company: https: //lnkd.in/e4H-Q2GX