There are 4 major dates to remember and not to miss on Amazon!

• Back to school : Early September
• Black Friday, Friday of the week of Thanksgiving(Thursday of the last week of November).
• Cyber Monday, the Monday after Thanksgiving
• Prime Day (usually in July except since Covid, where the 2020 edition took place on 13-14 October and this year on 21-22 June).

How to prepare for it?

It is not a week before this famous date that you should worry about it. From organic to paid search, you need to prepare the ground at least 4 weeks before the start of the event in order to maximise results. 

Where do we start?

1. Increase sales velocity

Be sure to increase sales volumes for each of your SKUs a few weeks before one of the Amazon promotions. Organic listing is one of the most important variables on Amazon and it is through this that you will be able to increase the velocity of sales. 

2. Optimize your product Listings

This may seem obvious, but all too often we find neglected product sheets. This does not encourage the consumer to buy. 

A clear, well-crafted product sheet conveys the image of a quality product to the consumer. And this very often results in a sale.

The consumer needs to be reassured. Do you know your product by heart? The consumer may not. It may even be the first time they have seen your product.

Put yourself in his shoes and ask the right questions

- Do I have enough visuals?

- Are they clear?

- Is the consumer clearly aware of what they are buying? (Product dimensions, product benefits etc.)

3. Make sure you have good control of your brand image

In order to transform a click into a purchase, the consumer needs to be reassured as much as possible. If they are not confident, they will not buy and perhaps worse, they will go and buy from your competitor who has applied this advice. To convert a visitor to an Amazon page into a consumer, you need good reviews.

So make sure you are visible to the right audience segments a few months before the big day, and make sure you have an appropriate advertising strategy to prepare for the event. 

4. Maximising the performance of your advertising campaigns

Too often neglected or poorly organised, it is thanks to them that people find you without really looking for you. What could be better than appearing just below your competitor's "add to cart" button with a Sponsored Display? Encourage them to visit your shop and finally make them change their mind when they see your neat product sheet. 

It is also very important to regularly monitor your advertising campaigns approximately every two to three days to make adjustments and optimise your ACoS.

Finally, if your budget allows, you are strongly encouraged to maximise your investment in Amazon DSP campaigns. We manage to get very good results for our clients.

5. Increase your stocks (if necessary)

Make sure you have enough stock for D-day to be able to fulfil all your orders. If you are a central vendor, don't hesitate to do a born to run on some products to make sure you have enough stock or if you are a central seller, plan to have at least 3 months of stock when you send your products to Amazon warehouses.

6. Last but not least... Call on the pitchous

We hope all these tips will help you boost your sales on Amazon.

We have been selling on Amazon since 2017 which allows us to remain successful and deliver growth to our customers... There are low barriers to entry to selling on Amazon.. Becoming a top seller in your category or sub-category while keeping your advertising dollars in check is not for everyone. Please contact Paul if you would like to know more about how we can help you on Amazon.