Boxing Day is the last major promotional event of the year.

So put on your gloves because we're going to give you all our tips to make this Boxing Day, an event that will accelerate the growth of your account.

What is Boxing Day?

Boxing day is an event that offers discounts on Amazon after Christmas, on December 26th exactly.

It is therefore very important to prepare it to increase your performance.

First of all, we advise you to set up 3 phases of advertising to have chances to make this event a success.

Pre-Boxing Day:

The front end is too often forgotten, yet it is a key moment since it allows you to gain visibility. That's why setting up ads before will be important.

But that's not the only reason. The other reason will be to be able to develop your sales for Christmas Day and to make your product a gift. If customers order before December 18th, they will usually receive the product by Christmas Day. If they order after the 18th, the chances of receiving the product for Christmas are reduced.

Consumer habits are a point to consider. Many consumers order Christmas gifts on the Internet. There is a drop in activity on e-commerce sites between the 20th and the 25th as many go to the store to buy the last gifts to be sure of them for Christmas.

We advise you not to implement the promotion between the 19th and 25th inclusive.

Boxing day:

It's the day everyone has been waiting for, the discounts are here and so are the consumers.

For this last promotion of the year, we advise you to bet heavily on the discount percentages. (We suggest you offer a -30 to -40%)

The days after :

The following days will allow you to develop your sales on customers who tried your products during Boxing Day or before. In order to create a complete strategy we advise you to use these 3 phases.

It remains to be seen what type of product to put forward during these promotions:

If you are looking to expand absolutely in the market, we suggest that you highlight all the products in your range. This will help you gain maximum visibility.

If you are looking to maximize your sales, we suggest that you implement a discount on all your Best Sellers. This will make it easier for consumers to access this type of product.

What to put in place as a type of offer: 

Promotions :

Promotions on Amazon are used by sellers to sell their products at a lower price than normal. Lower prices make it easier to persuade more customers to buy your products and give your brand a wider reach. 

These promotions can be created very easily in Seller Central by selecting them in the "Advertising" section. You can select the type of promotions you want to run and choose the products.

The different types of promotions are as follows:

• "Discounts" are a very popular option and sellers can create the type of discounts they want - 20% off, 50% off, etc.

• Sellers can choose to promote their products with a BOGO offer. A Buy One, Get One Free or Buy Two, Get Two Free offer is ideal if you want your products to sell quickly. These types of offers easily convince customers to buy multiple products at once.

• Amazon Lightning Deals are your best allies in this area. They are also an easy way to reduce your inventory. These are 12-hour limited-time promotions run by sellers to capture customer interest and sales. The items covered by these promotions are usually featured on the daily deals page. In order to put on Amazon Lightning Deals you must have Amazon Vendor Central.

• Amazon Best Deals are also a way to increase your sales. Available on the Amazon Vendor console, these deals last for 2 weeks and are a way to sell and drive traffic to your product pages over a longer period of time. Your products will appear on the daily deals page.

• If you're looking for a little more control over when your promotion will run, you may want to check out 7-day offers. As the name suggests, these offers last for seven full days. While you won't get a countdown of the number of units offered, your offer will be featured on the offer of the day page and will show the discounted amount in the search. This type of promotion is available on the Amazon Seller Central console.

Coupons :

Coupons are another way to attract customers when they visit a product page or search page. They are easy to use and showcase your products, with a green dot among your competitors during the peak holiday shopping season for example. 

Coupons can also be created very easily on Seller Central by clicking on the "Create New Coupon" option under "Coupons" in the "Advertising" section. Similar to how Amazon ads follow a Pay Per Click model, coupons will also cost the seller a certain amount for each coupon redeemed by buyers. A fee of $0.60 will be collected from you each time a customer purchases a product by redeeming your coupon.

Offers :

You can't go wrong with running offers on Amazon, as they are a surefire way to drive traffic to your listings and increase your sales. This is because these offers are promoted by Amazon not only onsite, but also offsite via social media and email promotions. But keep in mind that not all products are eligible. You need to check which ASINs meet the eligibility criteria. Then you can choose between 7-day offers and flash offers.

At Les Pitchous, we recommend that you use coupons as an advertising strategy during these promotional events. They are visible elements that allow consumers to be more likely to stop and click on your product page.

If you want to accelerate the growth of your Amazon account, don't hesitate to contact us.

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Hugo Verdier

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I'm Hugo, Account Manager at Les Pitchous. Passionate about digital and marketing, I'm here to help you develop your business on Amazon.