Introduction

E-commerce is evolving rapidly, and Amazon remains the essential platform for brands and sellers looking to maximize their sales. However, competition is fierce, and standing out from the crowd requires a perfect mastery of Amazon SEO. In 2025, with the ongoing evolution of the A10 algorithm, it's crucial to adopt the best strategies to optimize your product listings and boost your conversion rate.

In this article, we'll explore in depth all the essential techniques for optimizing your SEO on Amazon. We'll draw on recent research and the expertise of Pitchous, a company specializing in Amazon SEO. From keyword research and customer review management to image optimization and advertising campaigns, we'll cover every aspect of Amazon SEO.

Understanding the Amazon A10 algorithm

Amazon's search algorithm has evolved in recent years. Moving from A9 to A10, it takes into account new factors that influence product ranking. Unlike Google, Amazon prioritizes conversion and customer engagement. The more sales and positive interactions a product generates, the more likely it is to appear at the top of search results.

Pitchous explain that the key factors for Amazon SEO in 2025 include:

• The relevance of the keywords used in the title, description and bullet points
• Conversion rate and customer engagement on the product page
• The number and quality of customer reviews
• Performance of Amazon advertising campaigns (PPC)
• Inventory management and rapid delivery

Keyword search and selection

Keyword research is a fundamental step in improving the visibility of your products. In 2025, several tools are available to identify the terms most searched for by consumers:

• Helium 10 and Jungle Scout for keyword and competitor analysis
• Amazon Brand Analytics for leveraging internal Amazon data
• Google Trends to spot emerging trends

Pitchous recommends integrating strategic keywords into titles, descriptions and backend keywords.

Optimizing product titles

The title is one of the most important elements for Amazon SEO. It must be structured to include essential keywords while remaining clear and engaging for buyers.

Best practices for writing an effective title :

• Include the main keywords in the first 80 characters
• Indicate make, model and essential features
• Stay concise and avoid unnecessary repetition

Writing bullet points and descriptions

Bullet points and descriptions play a crucial role in converting visitors into buyers. They need to be written persuasively, highlighting the benefits of the product rather than just its features.

Tips for writing effective bullet points :

• Highlight the product's unique advantages
• Respond to potential customer objections
• Use clear, engaging language

Pitchous recommends adding specific information on product use, maintenance and competitive advantages.

Optimization of images and visual content

Amazon favors product sheets with high-quality visual content. In 2025, images and videos have a direct impact on conversion rates. A product sheet containing at least 6 images and a video registers a 50% increase in engagement.

Best practices for images :

• Use high-resolution photos (2000×2000 pixels minimum)
• Show the product from different angles and in real-life situations
• Add infographics highlighting the product's key points

The Pitchous suggest integrating demonstration videos explaining how the product works to improve buyer confidence.

Customer reviews and reputation management

Customer reviews have a major influence on purchasing decisions and product listings on Amazon. In 2025, encouraging positive reviews and effectively managing customer feedback is essential.

Strategies for getting more views :

• Use the Amazon Vine program to receive genuine reviews
• Send post-purchase emails to encourage customers to leave a review
• Always respond to negative reviews in a professional manner

An analysis conducted by Les Pitchous revealed that sellers who actively respond to negative reviews see a 20% increase in sales.

Pricing strategies and Buy Box

The Buy Box is a key element in generating sales on Amazon. Pitchous explains that to obtain it, you must :

• Offer a competitive market price
• Ensure fast shipping and optimal inventory management
• Maintain a good sales score with excellent customer service

A dynamic pricing strategy and regular competitive intelligence are essential to maximize your chances of obtaining the Buy Box.

Amazon advertising and its impact on SEO

Amazon advertising campaigns (PPC) play a major role in improving organic SEO. An effective PPC strategy increases product visibility and generates more sales, boosting natural rankings.

Best practices for Amazon PPC:

• Targeting the right keywords with sponsored campaigns
• Analyze ad performance and adjust bids
• Test different targeting strategies (automatic vs. manual)

Pitchous recommends combining SEO and PPC to maximize the profitability of Amazon sales.

Amazon SEO FAQ