Amazon Post, a tool that will become a revolution

What is Amazon post?

Amazon Post is a free tool that helps registered sellers increase brand awareness and customer engagement. It's an image-based browsing experience that encourages shoppers to interact with your products and brands on Amazon. Through posts, shoppers find inspiring content that showcases your brand's story and values, demonstrates product usage, and stimulates product discovery. This is a great way to drive more traffic to your listing for free, which can increase sales.

The goal of Amazon Post is to create excitement and interest in your brand and products. Providing engaging, high-quality content is the best way for your posts to stand out. Amazon automatically places them on pages and feeds based on relevance and customer engagement. The better your posts are, the more likely they are to have a better engagement rate.

Amazon Posts is currently a beta program that is only available to registered sellers in the US market with an active storefront. They appear exclusively on the Amazon mobile app (iOS and Android) and mobile web browsers. Because the program is in beta, availability and features may change in the future.

Benefits of Amazon Posts

Amazon Posts offer several benefits to brands looking to increase their visibility and drive sales on Amazon. Here are some of the most important benefits:

1. Increase visibility

One of the biggest benefits of Amazon Posts is that they allow brands to get noticed by new customers. Posts appear in the news feeds of Amazon customers, which means brands can reach a wider audience than those actively searching for a specific product.

2. Improve customer engagement

Amazon Posts can be shared, which can encourage customers to interact with the brand and discover new products. When customers interact with a post, they may also be more likely to purchase a product from that brand.

3. Stimulate sales

Customers can click on the link to the product page to purchase the product directly from Amazon, which can help drive sales. If a brand is able to create effective posts that catch the attention of customers, they can expect to see an increase in sales.

4. Targeting specific audiences

Brands can target specific audiences based on criteria such as product category, brand and customer interests. This means that brands can ensure that their posts are seen by the customers most likely to be interested in their products.

5. Totally free (for now)

Amazon post is a totally free tool to gain visibility. Although there is no indication yet if it will become paid, this is a good reason to start as soon as possible.

6. Create an engaged community of followers

The long term goal is to create a committed community of followers who will be interested in the news, promotions or posts thanks to the "follows" button on your store.

How to create effective posts on Amazon Posts

Now that we've looked at the benefits of Amazon Posts, let's take a look at how to create effective posts that grab customers' attention. Here are some tips to keep in mind:

- Use high quality images

Images are the most important element of your Amazon Posts. Make sure your images are high quality and clearly show your product. Blurry or poor quality images can turn customers away.

- Use clear and concise product descriptions

Product descriptions should be clear and concise, yet provide enough information so customers know what they are buying. Avoid vague or generic descriptions that don't highlight the benefits of your product.

- Test different strategies

It's important to test different strategies to see what works best for your brand. Try creating posts with different images and descriptions to see what grabs customers' attention the most.

How to get the most out of Amazon Posts

Now that you know how to create effective posts, here are some tips for getting the most out of Amazon Posts:

- Publish regularly

To maximize your visibility, it's important to post regularly on Amazon Posts. Try to post at least once a week to ensure that your brand is regularly visible in customers' news feeds.

- Track the performance of your publications


Amazon provides detailed statistics on the performance of your posts, including the number of views, clicks and engagements. Use this data to determine what works best for your brand and adjust your strategy accordingly.

Here is an example of an Amazon Posts console to track the performance of posts:

Use campaign management tools

There are ad campaign management tools that can help you manage your Amazon Posts more efficiently. These tools allow you to manage multiple campaigns at once, schedule posts in advance, and track performance in real time.

Here's a sample post: 

Amazon posts Les Pitchous

Conclusion

Amazon Posts offer brands a great opportunity to promote their products on the Amazon platform. Using the tips in this article, you can create effective posts that grab customers' attention and drive sales. Remember to post regularly, track the performance of your posts, and use ad campaign management tools to get the most out of Amazon Posts.

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Hugo Verdier

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I'm Hugo, Account Manager at Les Pitchous. Passionate about digital and marketing, I'm here to help you develop your business on Amazon.