Creating a store on Amazon has become increasingly important for businesses as e-commerce continues to grow in popularity.

Amazon is one of the world's largest marketplaces, offering access to millions of potential customers worldwide.

In this article, we will look at the importance of creating a store on Amazon and how it can help businesses achieve their online sales goals.

Here are a few pointers on why you should create a store on Amazon:

1 - Create a blind quickly

Creating a store on Amazon is relatively easy and simple. The platform has an intuitive, fast and free store creation process. Amazon Stores allows you to showcase your brand and its products by offering a multi-page and immersive shopping experience. However, the store is only available to brands that are registered with the Brand Registry. Moreover, it is not mandatory to advertise to create a store on Amazon.

2 - Choose the sections of the blind

In order to have an attractive blind, several points must be taken into account.

First of all, you should not be afraid to create several pages. Indeed, it has been shown that stores with 3 or more pages have 83% higher buyer retention and 32% higher attributed sales per visitor. In addition, stores that have been updated within the last 90 days have 21% more repeat visitors and 35% higher attributed sales per visitor.

Then, don't hesitate to use many of the tools offered by Amazon such as clickable images, videos, product grids, etc.

Showing your products to consumers as much as possible is recommended. Making your store attractive will aim to keep your consumers on your brand longer and will increase your conversion rate.
Source : advertising.amazon.com

3 - Increase the visibility of a brand

By creating your store on Amazon, you make consumers discover all your products. Indeed, on each product page, there is the mention "Visit the Marque Store". Each consumer has the opportunity to see your store and potentially buy other products of your brand, without this being their basic goal. The store allows you to increase the conversion and multiply your chances to get known.

4 - Reaching buyers with advertising

Although advertising is not mandatory for the creation of an awning, it is nonetheless true that targeted advertising will improve the visibility of your awning and increase your sales.

Indeed, you can make a lot of ads that can refer to your store and thus contribute to the awareness of your brand, but you can also create ads that reach your audience by using for example sponsored display that can directly reach interested buyers.

5 - Measure the performance of your blind

In order to track the impact of your store on your sales, you can find the data dashboard. It includes statistics such as the number of visitors per day, the number of page views and the sales generated from your Store.

If you are promoting your Store via external marketing channels, you can also add a tag to the URL to analyze the traffic sources to your Store.

6 - Bonus: Amazon Post

Recently, in beta test on Amazon.com, it is possible to create posts. This is similar to the instagram news feed with the ability to quantify the ROI of each post. Customers have the possibility to click on the product pages in your brand's news feed.

To learn more about this topic, please read our article on Amazon Posts.

Here's an example from Amazon Post:

To find all the Pitchous articles, click here!

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Sophie Fromont
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I am Sophie, Account Manager at Les Pitchous. Passionate about digital, marketing and art, I tried several jobs before I really found my way.

I also thrive on travel. After living in different countries, I settled in Canada, in Montreal. Adapting to a new environment stimulates me on a daily basis and pushes me forward. 

I have been enriched by all these different experiences and cultures and today I can say that I have grown and been enriched by these beautiful experiences. That's all I can wish you, and also to be happy. Because life is more beautiful when you are happy!